Home page · directions for review

Frank Simonelli

Three coded directions for the home page. Same content, same palette, three different ways of carrying the brand. Click each one, scroll the whole page, then send back the one that feels right (or the parts of each you'd like to combine).

  1. A

    The Builder's Monograph

    Editorial. Display serif headlines paired with mono field-notes. The page reads like an architectural book.

    Typography-led

  2. B

    Coastal-Modern Photo-Led

    Photographs carry everything. Sans-only, full-bleed image after image. Type stays out of the way.

    Photography-led

  3. C

    Material-Led Warm

    Composed and designed. Humanist serif, paired layouts, hairline rules, a small Rhode Island mark.

    Art-directed